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Global Business Strategy: A Systems Approach by Asterios G. Kefalas

 
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Global Business Strategy: A Systems Approach by Asterios G. Kefalas

Ebook Details

Author
Asterios G. Kefalas
Publisher
South-Western Pub 2008
ISBN/ASIN
0538072326
ISBN-13
9780538072328
Size
17MB
Format
PDF
Number of pages
533

This is a textbook on international business strategy. It provides a quick refresher on international economics, trade, and finance, and builds a good theoretical base before addressing the basic functions, or tasks, of global management.

The concept that ties the text together is the systems approach. This approach looks at an MNC as an open system that is in continual interaction with its external environment.

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