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Vault Career Guide to Advertising by Ira Berkowitz
 
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Ebooks May 29, 2022 2

Ebook Details

Author
Ira Berkowitz
Publisher
Vault Inc. 2004
Are you addicted to commercials? Do you love to make up catchy slogans? Does the idea of controlling the destiny of a major advertising account thrill you? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to...
Taking ADvantage by Richard F. Taflinger
 
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Ebooks May 26, 2022 2

Ebook Details

Author
Richard F. Taflinger
Publisher
Kendall Hunt Publishing 1996
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.
 
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Ebooks May 24, 2022 4

Ebook Details

Author
M. Solomon, L. D. Cornell, A. Nizan
Publisher
Saylor Foundation 2009
This book is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. It is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Pay Per Click Internet Advertising
 
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Ebooks May 22, 2022 3

Ebook Details

Publisher
Tutorials Point 2015
Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your...
The Clock that Had no Hands by Herbert Kaufman
 
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Ebooks May 19, 2022 2

Ebook Details

Author
Herbert Kaufman
Publisher
George H. Doran Company 1912
Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no...
In Defense of Advertising by Jerry Kirkpatrick
 
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Ebooks May 08, 2022 10

Ebook Details

Author
Jerry Kirkpatrick
Publisher
TLJ Books 2007
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are...
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